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What We Keep

We Twee

Hollins campus buzzards observing the death of the English language
For some reason I am driven absolutely batty by the fashion for shortening words cutely: nutrish, delish, merch...

I don’t know why this irritates me so much, but it absolutely does. It’s just so adorable and twee you half expect it to blow you kisses. Gack. I am sure there are other examples but these three are the ones I see everywhere, as if every copywriter in the country has suddenly had the same attack of Traumatic Cuteness Overload, rendering them tragically incapable of writing a dignified sentence.

Waste not, want not, however, so there is apparently also a corresponding urge to add the missing bits to something else: bootylicious, pinkalicious, and others no doubt even more revolting. When my doctor starts discussing my condish with me, I am taking whatever condition my condition is in to someone else.
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